Session

Digital Communications Panel

Digital communication continues to play a critical role in how retirement systems connect with stakeholders. Join your communications peers from across the country as they discuss strategies for improving engagement the ever evolving digital landscape.

This interactive panel will highlight real-world successes, lessons learned, and emerging trends in retirement communications. Attendees will gain practical ideas for increasing audience engagement, improving accessibility and user experience, measuring communication effectiveness, and adapting to evolving stakeholder expectations. Whether your organization is building a digital communications program or enhancing existing efforts, this session will provide valuable peer insights, fresh perspectives, and actionable takeaways you can bring back to your organization.

Meet Our Digital Communications Panel

Alan Freng

Alan Freng has served as the Communications Director for the South Dakota Retirement System for nearly three years. Before stepping into this role, he spent 15 years as a traveling Retirement Planner in SDRS’s Member Services Department. Alan works closely with both Member Services and IT every day to create clear, accessible, and proactive communication that helps members better understand and navigate their retirement benefits.
Alan Freng

Mubina Tukulic

Mubina Tukulic is a social media and communications professional at the Employees’ Retirement Fund of the City of Dallas. She specializes in using strategic storytelling and digital content to make retirement education more engaging, accessible and relevant for modern audiences. Her work focuses on strengthening member engagement and bringing a fresh perspective to pension communications.
Mubina Tukulic

Beth Hallmark

Beth Hallmark joined TRS in August 2022, bringing nearly 30 years of experience leading communications teams and shaping strategy across both the public and private sectors. As Chief Communications Officer, she partners with teams across the agency to help ensure important information reaches the right people clearly, thoughtfully, and at the right time. The Communications team includes writers, editors, digital and visual designers, a social media manager, a media relations manager, a strategic internal communications manager, web communications and development experts, a photographer/videographer, and user experience research professionals. Coming from a family of educators, Beth considers it a privilege to serve the public educators of Texas. She holds a bachelor’s degree in English and a master’s degree in Information Studies, both from The University of Texas at Austin.

Beth Hallmark
2026 Speakers