Course :

Public Pension Media Trends and How to Respond

Russ Rhea, CRC®

Session Description:

From funding ratios to controversial ESG topics with investments, it’s no secret that when public pensions make the news, it usually involves something negative. Media coach Russ Rhea from Texas-based Hahn Agency will present the results of a recent analysis of pension news coverage trends and how investigative reporters are increasingly targeting retirement systems.  Russ will also talk about a research-based message preparation model to help your spokespeople respond to challenging questions. The presentation includes techniques on how to deliver a confident, effective message in any situation as well as pitfalls to avoid when you’re in the line of fire.